Past Work

J.W. Cobb's Restaurant Logo Redesign

The Local Business Problem J.W. Cobb's has been a Ponca City institution for years, but their logo had aged in ways that made it feel dated across digital platforms, signage, and print. The challenge was honoring a brand people already loved while making it work for the modern world. What We Fixed - Preserved the classic, familiar feel that longtime customers recognize and trust - Cleaned up and optimized the mark for use across digital, print, and signage - Refined typography and proportions to give the identity a polished, intentional look Estimated Business Impact A well-executed logo refresh strengthens brand consistency across every touchpoint — from the website to social media to takeout packaging. For an established local name like J.W. Cobb's, it reinforces credibility and ensures the brand looks as good as the food tastes.