The Grant Bridge — Brand Identity & Logo Design

The Business Problem

The Grant Bridge helps nonprofits across the country win the funding that powers their missions — grant writing, research, and consulting rooted in the Fox Cities of Wisconsin. But a firm that asks funders to trust its clients with serious money has to look every bit as credible itself. Founder Shaun Forslund needed a brand identity that signaled trust, expertise, and connection from the very first impression.

What I Built

- A custom logo built around one ownable idea: a bridge connecting organizations to the funding and institutions that support them. - A meaningful mark — a stone bridge leading to a capitol dome and a rising sun, with people raised in celebration and a river flowing beneath — that tells the story of nonprofits reaching their goals. - A professional color palette: deep navy for trust and authority, gold for opportunity, and green for growth. - A complete identity system, from the logo and tagline ("Connecting Organizations to Funding") through business cards, apparel, and branded merchandise.

The Result

The Grant Bridge now has a polished, cohesive brand that looks as trustworthy as the work it does — an identity that holds up everywhere from a proposal cover to a coffee mug, and helps the firm stand out to the nonprofits and funders it serves nationwide.