Category
Marketing Strategy
Browse all articles in the marketing strategy category.
Marketing Myths That Are Quietly Costing You Money (Busted)
Go viral. Just post more. Ads don't work. SEO is dead. Let's smash the marketing myths that waste the most money, one at a time.
Real Experts. Zero Handoffs. Why It Matters Who Does Your Marketing
Most agencies pass your marketing through four sets of hands. At M.E.A.N., the person who plans your marketing is the person who does it. Here's why that matters.
Marketing That Means Business: The Path From Attention to Revenue
Marketing that means business is marketing you can trace to revenue. Here's the four-step path M.E.A.N. uses: get found, get trusted, get leads, get better.
Marketing Attribution for Business Owners: Know What Actually Makes You Money
If you can't say which marketing produced last month's revenue, you're guessing with real money. Here's a plain-English way to track it, no data team required.
Fractional CMO vs. Marketing Agency: Which Does Your Company Need?
An agency sells output. A fractional CMO owns the strategy, the numbers, and the result. Here is how to tell which one your company needs.
Who Are the Best Marketing Experts? (And How to Find the Right One for You)
Everyone wants "the best" marketing expert. But the famous names writing the books aren't taking your calls. Here's what actually makes someone an expert — and how to find the right one for a business like yours.
How to Find a Good Marketing Company (Without Getting Burned)
Most marketing companies are great at selling themselves and vague about results. Here's how to tell a good one from an expensive mistake — and exactly what to ask before you sign anything.
Your Marketing Shouldn't Depend on You Remembering to Do It
Marketing is the first thing that falls off the list when you get busy running the actual business — and that's exactly when leads go cold. Here's why your marketing should run without you, and how I build it that way.
Claude Fable 5 Marketing Lesson
Answering the 'Claude Fable 5' question reveals a critical marketing lesson for business owners about brand clarity, audience attention, and building a known brand.
Marketing Should Connect To Revenue
Stop treating marketing as an expense. Learn why connecting every advertising dollar to revenue is crucial for Oklahoma businesses looking for predictable, sustainable growth.
Marketing Is A Revenue Engine
Stop treating marketing as an expense. Learn how to build an advertising system that connects directly to revenue, generating qualified leads and predictable growth for your Oklahoma business.
Fast Follow Up Costing Oklahoma Business
Slow follow-up is costing your Oklahoma business deals and revenue. Learn why speed is critical and how building an automated system can dramatically increase your conversion rates.