Medical Aesthetics Company — Video Ad Campaign

The Business Problem

A female-focused medical aesthetic clinic in Oak Bay, Victoria, BC was relying on word-of-mouth and inconsistent social media activity to attract new clients. Without a structured lead capture system, potential patients were slipping through the cracks — no follow-up, no tracking, and no way to measure what was actually working.

What We Fixed

- Produced professional video content tailored to a female aesthetic audience, designed to stop the scroll and drive action. - Launched targeted paid ad campaigns directing traffic to optimized lead forms built to convert interested viewers into booked consultations. - Integrated all lead forms directly into the M.E.A.N. Advertising sales pipeline — giving the clinic owner real-time notifications, full opportunity tracking, and a structured follow-up system so no lead gets missed.

Estimated Business Impact

With a full-funnel system in place — from scroll-stopping video creative to automated lead tracking — the clinic can expect a 40–65% increase in qualified consultation requests, a 30–45% reduction in cost per lead compared to unstructured social spending, and a consistent, predictable flow of new client inquiries. Instead of wondering where the next client is coming from, the business now operates with a repeatable system that captures, tracks, and follows up on every opportunity automatically.