Be Ready to Be Buckled — FMCSA Campaign Video

The Business Problem

The Federal Motor Carrier Safety Administration needed a creative way to promote seatbelt safety among commercial motor vehicle drivers — a population with historically low seatbelt compliance rates. The challenge was to make the message feel human, warm, and memorable rather than another dry government PSA.

What We Fixed

- Built the entire video around children's hand-drawn artwork submitted as part of the "Be Ready to Be Buckled" campaign — kids drew commercial truck drivers wearing their seatbelts - Digitally cut apart each drawing and animated the individual elements in post-production, bringing the children's artwork to life in a way that felt both charming and emotionally resonant - Combined the animated drawings with music and pacing to create a finished piece that felt polished and broadcast-ready while preserving the authenticity of the kids' original art

Estimated Business Impact

The "Be Ready to Be Buckled" campaign gave FMCSA a compelling, shareable piece of public safety content with genuine emotional pull. By centering children's voices in a federal safety message, the video humanized the campaign and made it far more likely to resonate with the very drivers it was designed to reach.