M.E.A.N. Negotiating

May 07, 2025•2 min read

"Discipline is the bridge between goals and accomplishment."
– Jim Rohn

M.E.A.N. Minute
Credit to Alex Hormozi

The easiest way to lose in business? Try not to look bad.
Most entrepreneurs do it—and most entrepreneurs lose.

Let’s fix that.

5 Negotiation Tactics That Actually Work:

1. BATNA – Best Alternative To a Negotiated Agreement
The person with the most options has the most power.
If you walk into a deal with only one route—you’ve already lost.

📌 M.E.A.N. Move: Have 3 vendors lined up before asking for pricing. You’ll either get a better deal or stronger ideas from the mix. The person who needs it less always wins.

2. Anchor First. Move Small.
Control the convo. Set the first number.
If you're buying, go low. If you're selling, go high. Then move in tiny steps.

📌 M.E.A.N. Move: $5M offer comes in? Don’t counter with $4M. Hit back with $3.1M or change terms instead of dollars.
Make it clear—you’re not here to fold.

3. Multiple Equivalent Offers
One offer = zero leverage.
Give 2–3 options you’re happy with. Let them show you what matters most.

📌 M.E.A.N. Move: “Would you rather lock in a better rate for 12 months, or pay more and stay month-to-month?”
You win no matter what.

4. Strategic Reciprocity
People want to return favors—but rarely match value.

📌 M.E.A.N. Move: Offer something that feels big to them but costs you little. Like answering a quick question, or giving a bonus feature. Then ask for the commitment.

Just because it’s “fair” doesn’t mean it’s equal.

5. Frame It Right
Stop calling your price a “cost.” It’s an investment.

📌 M.E.A.N. Move: A $100k service isn’t an expense—it’s a system that generates $300k.
Now your offer isn’t a spend… it’s a $200k ROI.

Negotiate smarter. Close stronger. Look better doing it.
Powered by the M.E.A.N. Advertising System.
Big thanks to Alex Hormozi.

Ready to negotiate like a pro and close deals with confidence?
The M.E.A.N. Advertising System helps entrepreneurs master the skills that actually move the needle—sales, strategy, & even psychology.

🚀 Join the system. Get the edge.
👉 www.meanadvertising.com

Not ready to join? Have a conversation with Adam, the founder: https://meanadvertising.com/appointment

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M.E.A.N. Negotiating