Strategic Media Planning & Buying
The right audience, the right channel, the right price. Every ad dollar planned, negotiated, and tracked to drive revenue.
What I Handle
Every major channel, digital and traditional. One plan.
Digital Ad Placement
Google, Meta, and YouTube ads targeted and bid to get the most revenue from every dollar.
Local TV & Radio Buying
Premium dayparts and negotiated rates on Oklahoma stations that stretch your broadcast budget.
Print & Billboard Placement
High-traffic billboards and local print, negotiated and coordinated so the right eyes see you.
Programmatic Display Ads
Real-time bidding puts your ads in front of the right people, at the right price.
Social Media Advertising
Paid campaigns on Facebook, Instagram, LinkedIn, TikTok, and X built to drive leads and sales.
Streaming & OTT Ads
Targeted video ads on Hulu, Roku, Paramount+, and YouTube TV. Reach cord-cutters at home.
My Process
Four steps from budget to measurable results.
Audience Research
Who buys, where they watch, and what moves them. Your budget goes where buyers are.
Media Plan Development
Channels, budgets, dates, and reach goals. You see where every dollar goes before it is spent.
Negotiation & Placement
I negotiate the best rates, then handle insertion orders, trafficking, and creative delivery.
Performance Tracking & Optimization
Real-time tracking of cost-per-result. Budget shifts to whatever is producing the most.
Why You Need a Media Buyer
Placing ads yourself is easy. Placing them strategically is where results come from.
Better Rates & Value
Vendor relationships and market knowledge get rates you can't get on your own.
Data-Driven Decisions
No guesswork. Budget follows audience data and proven performance.
Cross-Channel Coordination
Digital, broadcast, print, and outdoor working as one campaign.
Transparent Reporting
Clear reports on reach, conversions, and cost-per-result. No hidden fees.
Channels I Work With
Every major channel, working as one campaign.
Your Ad Spend, Working Harder
Most businesses waste ad money on the wrong channels and the wrong targeting. I cut the waste: more reach, more conversions, lower cost per result.
Frequently Asked Questions
Common questions about media planning and buying services in Oklahoma.
What is the difference between media planning and media buying?
Media planning is the strategy: audience, channels, budget, and schedule. Media buying is the execution: negotiating, placing, and managing the ads, and I handle both.
Do I need a big budget for media buying?
No. I work with budgets from a few hundred dollars a month on digital to full multi-channel campaigns, and put every dollar where it drives the most impact.
Can you handle both digital and traditional media?
Yes. I plan and buy Google, Meta, and programmatic alongside local TV, radio, print, and billboards, coordinated as one campaign.
How do you measure media buying results?
Digital is measured by impressions, clicks, conversions, and cost-per-result; broadcast and print by reach, frequency, and response. You get regular reports showing what your investment produced.
What commission or fee do you charge for media buying?
It depends on scope: usually a percentage of media spend or a flat monthly management fee, quoted upfront. No hidden markups or vendor kickbacks.
Media Buying Across Oklahoma
Based in Ponca City, I know Oklahoma's markets, vendors, and rates, from local TV to statewide digital. Local knowledge, national reach.
Pair Media Buying With These Services
Advertising
Ad concepts, copy, and visuals built for every placement.
Learn moreBroadcast & Video
Broadcast-ready spots that perform on air and online.
Learn moreMarketing Strategy
A media plan tied to your bigger revenue goals.
Learn moreSocial Media
Pair paid social with organic content for more reach.
Learn moreMore Marketing & Advertising Services
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Reach your customers directly with targeted campaigns that drive immediate action. From direct mail to personalized outreach, I create campaigns with measurable response rates.
Shape your public narrative and build trust with strategic PR. I handle media relations, press outreach, and reputation management to keep your brand in the spotlight for the right reasons.
Ready to Maximize Your Ad Spend?
Stop guessing with your ad budget. Get a media plan built to turn spend into revenue.