Past Work

Greene Builds — Website & Lead Generation

The Business Problem Nolan Greene has been building steel-frame structures across Oklahoma, Kansas, Texas, and Arkansas for nearly 30 years — ICC G-11 Class-A certified, 5-star rated, fully insured. His old website didn't come close to reflecting that. It was slow (68/100 on mobile PageSpeed), thin on content, and had no real lead capture system. A contractor this credentialed was invisible online and losing jobs to guys with better-looking sites. What We Fixed Rebuilt greenebuilds.com from the ground up on Next.js 16 and React 19 — roughly 15 unique hand-built routes covering every steel building typology, service area cities, a project gallery, a financing page, and a Field Notes blog with a custom CMS backend. Pulled a distinctive visual identity from the material itself: steel, ink, cream, and hunter green — nothing generic. Wired the lead form directly into Nolan's Buildertrend CRM via native iframe embed — no Zapier, no monthly middleware fee, no data loss. Shipped structured schema.org markup and an llms.txt so the site performs for AI agents, not just Google. Estimated Business Impact Mobile PageSpeed climbed from 68 to 97 over six deploys. Largest Contentful Paint dropped from 15.9s to 2.6s. Agentic Browsing score hit 3/3 — full green across all five Lighthouse categories. With a fast, fully-indexed site and leads landing natively in Buildertrend, Nolan now has a marketing engine that works while he's on the jobsite — estimated 50–70% increase in qualified inbound leads across his four-state service region.