Custom Mechanical Equipment

The Local Business Problem

Custom Mechanical Equipment was running a dated online presence that didn't reflect the quality and complexity of their fabrication work. For a B2B company selling commercial HVAC equipment, RTU Screening, Modular Power Distribution Centers, and Battery Storage Systems, a weak website meant losing credibility with commercial buyers before the first conversation even started.

What We Fixed

- Built a fully custom Webflow site with advanced design — visually matching the precision of their fabrication work - Integrated a custom CMS so the team can manage products, services, and content without a developer - Added a blog to drive organic traffic from commercial contractors and facility managers searching for HVAC and power solutions

Estimated Business Impact

A professional, conversion-focused website typically drives a 40–60% improvement in lead quality for B2B fabrication companies — filtering out tire-kickers and attracting serious commercial buyers. With the CMS in place, the team now controls their content, and the blog positions them as an authority in their niche over time.